Your brain is for having ideas, not storing them. rituall captures every task, surfaces what's due today, and lets you close the Zeigarnik loop — so you stop carrying unfinished work in your head and start executing with focus.
Unlimited tasks on Free · No credit card
Bluma Zeigarnik (1927) found that uncompleted tasks stay mentally 'active' in working memory — they loop as intrusive thoughts until resolved. This is why you can't stop thinking about unfinished work. Writing tasks into rituall signals to your brain that the task is 'tracked,' closing the mental loop and freeing cognitive resources. The research has been replicated extensively (see Baumeister & Masicampo, 2011, Psychological Review).
David Allen's GTD methodology (2001) has five steps: Capture (collect everything), Clarify (decide what each thing means), Organize (put it where it belongs), Reflect (review regularly), Engage (do the right work). rituall supports all five: you capture tasks in the inbox, assign them due dates and priorities (clarify and organize), review what's due today from your dashboard (reflect), and execute with a clear list (engage). The key insight — your brain is for having ideas, not storing them — is rituall's founding principle.
Baumeister's research on ego depletion (1998, 2011) shows that willpower is a limited daily resource. Every decision drains it slightly. Planning tomorrow's tasks in the evening — when the consequences of choosing are low — makes one decision about many tasks. In the morning, you execute the plan rather than deciding what to do, preserving willpower for the actual work. rituall's evening review flow is specifically designed around this principle.
Wolfram Schultz's neuroscience research (1997) showed that the brain releases dopamine not just when we receive a reward, but when we confirm a predicted outcome — including task completion. The visual confirmation (strikethrough, move to Done) is a micro-reward that releases dopamine, making the act of managing tasks feel positive rather than burdensome. This is the behavioral loop that makes rituall users actually enjoy their task list.
Unlimited tasks on the Free plan, forever, with no paywall. You can set due dates, priorities, and reminders on any number of tasks. The only limits on Free are the number of habits (5) and concurrent plans (50) — tasks are unrestricted.
Yes — rituall's dashboard shows your habits, today's plan objectives, and tasks due today all in one view. No app-switching, no context-switching. This is the core design principle: one screen gives you everything important for today, so a 2-minute morning check-in is all you need.
Unlimited tasks, free forever. Integrated with your habits and plans.